When taking online bookings, you may not always want the price of your service front and center. Hiding the price from your business profile page will facilitate the user to focus only on your available dates and times whilst considering booking your service. Once they have made a decision to book online, they click the book button and are brought to the next page. The next page is where they enter their contact and booking details. It is here that a customer will first encounter the price of your service. This can be a useful setting if tied in with showing flexible pricing messages.