{"id":299,"date":"2017-03-09T10:00:01","date_gmt":"2017-03-09T10:00:01","guid":{"rendered":"https:\/\/bookinghawk.com\/startup-blog\/?p=299"},"modified":"2017-05-26T10:41:03","modified_gmt":"2017-05-26T10:41:03","slug":"night-7-marketing-communications","status":"publish","type":"post","link":"https:\/\/bookinghawk.com\/online-booking-system\/night-7-marketing-communications\/","title":{"rendered":"Night 7 – Marketing Communications"},"content":{"rendered":"

In 2017, I attended Phase 1<\/a> of the New Frontiers Programme<\/a> which is run by Enterprise Ireland<\/a>. The programme ran two nights a week over six weeks. There was no fee to attend. I would highly recommend this programme to anyone starting a new enterprise, whether your idea is just an idea or is a semi-developed product. What follows is a post\u00a0which gives an outline of\u00a0night 7\u00a0of the course.\u00a0When fully published, there will be 11 posts documenting all nights of Phase 1. To see a list of published posts, click here<\/a>.<\/em><\/p>\n

In preparation for tonight’s class which was again facilitated by Roddy Feely<\/a>, it was requested that we read an extract from What They Don’t Teach You At Harvard Business School<\/a>. The lesson seemed to be the importance of knowing your customer and knowing your market. As an illustration of this point, the extract had a piece whereby the head of Rolex stated that he was not in the watch business, instead, he was in the luxury business.<\/p>\n

This lead on to the point that a business should know why their customers bought their product, why potential customers didn’t buy their product and so on. Careful research and consideration should be placed in researching what people are willing to pay for your product\/service. For all of this, Roddy stressed that the people and passion factor is very important when it comes to making deals.<\/p>\n

During the talk, Roddy emphasised that once a customer has bought from you and is happy, you should allow, facilitate and encourage them to refer their friends. This hit home with me as from a survey that I carried out of users of BookingHawk.com last week, this was a requested feature.<\/p>\n

As an aside, the question\/discussion arose about the reasons that business that has gone through the new frontiers programme, did not succeed. The facilitators spoke about some of the most common reasons which included:<\/p>\n