Here's the thing...

For us, our customers and our customer's customers are the important part of our story. We're not into self-praise so you won't find us going over the top on this page. Below is a brief summary of who we are and where we're headed. If you would like to find out more, tweet us (or live chat if your feeling ultra modern).

In the beginning... is an efficiency-promoting Irish company. Founded in 2016 by software engineer Niall Smith, it has evolved to quickly become a valuable tool for many businesses and institutions.

The idea

Whilst working in a previous office-based job, Niall had experienced the delay in trying to make appointments whilst filling out contact forms and sending emails. He set about designing an easy-to-use online booking system. The system was developed with the booking public in mind. Once businesses got their hands on the system, they quickly began to feedback ideas and suggestions. This feedback loop was instrumental when it came to ensuring the system provided a great deal of practical, easy-to-use, value-add features.

Our ethos

We aim to do what we do better than anyone else in the market, and we aim to do it at a lower cost. We want to cultivate a positive image, a trusted reputation and to create jobs. In a recent interview with Silicon Republic, our Founder Niall said "I want to recalibrate peoples expectations of customer support. People are tired of reading user manuals, phoning call centres and generally being taken for granted once they purchase a service of any kind."

" is free to use for 30 days. After that, it is €11.14 per month with no contract. Users leave whenever they like. We want to see our customers succeed and do everything we can to make it happen. We recognise that business owners want to spend as little time as possible configuring their software systems."

One last thing

It's hard to believe, but we once had this fellow as our logo...